Question 1

What are the advantages and why attend trade shows?

Accepted Answer

Trade shows are large gatherings where manufacturers and vendors can connect with consumers. Trade shows are a very old tradition. They date back to the Middle Ages, where during every holiday or religious tradition merchants used to gather at large fairs in search of business opportunities. At that time, citizens also waited for trade fairs, curious about the advantage of buying some things during these exhibitions. The famous onion fair or the international fair of Messina, still present today, are just some of the examples. The fair has evolved the concept of classic fair, introducing monothematic fairs, such as the chocolate fair, exhibition fairs, sectorial fairs, such as the handicraft fair, the photography fair, the international book fair. These are just a few examples. Trade fairs are extremely important for all companies, even today. Despite technology and the Internet, it is necessary to be in touch with your target and your competitors to better understand the market trend, the updates of the sector and the strategies to implement. It is essential to study the reason that leads your company to participate and focus on a specific fair and not on another. This is to avoid wasting money and time.

Question 2

What are the most interesting trade show giveaways and how to select them?

Accepted Answer

First of all, you must know what promotional item you would give away at each specific trade show. Corporate giveaways represent your business: the material, the color, the shape, even the packaging represents your corporate values. This is why it becomes vital for your marketing. Before each trade show you should prepare a structured marketing plan to decide: - what you want to communicate, what message you want to leave and what item could be unique for the specific occasion and obviously the budget to dedicate. Another very important step is to customize your entire booth. Each employee of your booth should have a personalized outfit and work tools with your logo on them. These details communicate professionalism about your business, so paying attention to them will make a difference in terms of ROI. Generally, the most interesting trade show giveaways are: - Hi-Tec items: custom Usb; custom adapters; custom chargers; custom headphones; cell phone accessories; and tablet accessories. - Office and business items: Personalized pens; Personalized notepads and blocks; Personalized pen sets; and Personalized folders.- Apparel: Personalized shopping bags; Personalized gloves and scarves; Personalized shirts. - Fashion items: Personalized water bottles; Personalized toys and puzzles; Personalized key chains and personalized home decorations.

Question 3

Why give promotional items to your customers during trade shows?

Accepted Answer

Attending a trade show is not enough to be remembered by your potential customers. Attendees walk through many booths, see and touch many items and products. So, they can't remember all the attendees. Reason why you should touch them emotionally to be remembered. Promotional giveaways are essential to showcase your business and ensure success at trade shows. In 2019, PPAI, the international promotional products association, released a study stating that 90% of people who receive a giveaway during a trade show remember the brand that got it. Moreover, 80% of these people are willing to make a purchase from the same company. The reason for this behavior is almost obvious. It is part of the gratitude marketing branch. Every time we receive a gift we feel appreciated, so when the need for an equivalent purchase arises, our mental availability, in that product or that service, suggests us to choose it. That is why it is essential to study ad hoc promotional items for trade shows.

Question 4

How to order trade show merchandising at Garrampa?

Accepted Answer

Buying customized items has never been so easy: - Choose the item you prefer indicating the color, quantity and printing technique and send us the order. And now it's up to us! Our staff will proceed to create a virtual sample to show you the simulation of the items made with your logo. After your approval, we will proceed with the production. You will receive your customized items in an estimated average of 8-10 days. What if I'm looking for an innovative item that I can't find on the web? No problem. Contact us by phone, chat, whatsapp or contact form and we will take care of it. We are very fast in serving our customers.

Promotional gifts for congresses and merchandising

Serge transparent badge holder

Lorenzo badge holder

Impey lanyard with convenient hook

Lago lanyard with break-away closure

Lech roller clip

Sagan phone holder lanyard with detachable buckle

Yogi lanyard detachable buckle break-away closure

Aspen roller clip

Tom recycled PET lanyard with breakaway closure

RFX™ Hitz reflective safety slap wrap

Orlando conference bag 3L

Florida conference bag 7L

Detroit RPET conference bag 4L

Santa Fe 2-buckle closure conference bag 6L

Anchorage conference bag 11L

Case Logic Propel 15.6" laptop briefcase

Vega plastic card holder

Frequently asqued questions about merchandising for events and congresses